Nike

OVERVIEW

We developed and executed a full campaign for Nike NYC and Nike Basketball around the Kyrie 6 shoe release in coordination with the Kyrie Invitational at the Barclays Center. This included: in-arena content, 6-episode hero YouTube series with branching social videos, magazine and pamphlet photography.

HOW WE HELP

  • Creative Direction
  • Social Strategy
  • Content production
  • Post Production
  • Design
  • Project Management
Coming up next:

Portal A

We led post-production on Year Five, an episodic YouTube series following Anthony Edwards through his fifth NBA season. Turnarounds tightened as Minnesota pushed deep into the Western Conference Finals, with the work moving at the pace of their run.